Fabindia Faces Boycott Movement On Twitter After launching 'Jashn-e-Riwaaz'
After launching its new campaign, "Jashn-e-Riwaaz," Fabindia was slammed with a fierce boycott movement on Twitter. Users pointed out that the firm shouldn't put a twist on the Hindu festival of Diwali, presuming that the campaign was launched after Dussehra. “Our Diwali collection, called 'Jhilmil si Diwali' is yet to be launched. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions," said company spokesperson.