Hero MotoCorp Starts Vertical To Sell Harley-Davidson Bikes In India
Hero MotoCorp has launched a separate vertical to manage the sales and merchandise distribution of American motorcycle maker Harley-Davidson. The latest vertical comprises four executives from Harley's erstwhile India operations alongside business unit head Ravi Avalur. While Hero had already started wholesale dispatches to 11 Harley-Davidson dealers since January 18, the Indian two-wheeler maker also aims to expand HD’s service, parts and accessories business pan-India through its wide dealer networks.