Hindustan Unilever Decides To Drop 'Fair' From 'Fair & Lovely'
Hindustan Unilever has decided to re-brand its skin whitening product ÔÇÿFair & LovelyÔÇÖ by dropping ÔÇÿFairÔÇÖ from its name. After regulatory approval, a new name will be given in the next few months. Words like ÔÇ£glow and even tone,ÔÇØ will be used in advertisements instead of ÔÇ£fairness and skin lighteningÔÇØ to make beauty more inclusive. The company also committed to remove all suggestions of linking success to 'skin tone'.