Fair & Lovely ad
Hindustan Unilever Decides To Drop 'Fair' From 'Fair & Lovely'

Hindustan Unilever has decided to re-brand its skin whitening product ÔÇÿFair & LovelyÔÇÖ by dropping ÔÇÿFairÔÇÖ from its name. After regulatory approval, a new name will be given in the next few months. Words like ÔÇ£glow and even tone,ÔÇØ will be used in advertisements instead of ÔÇ£fairness and skin lighteningÔÇØ to make beauty more inclusive. The company also committed to remove all suggestions of linking success to 'skin tone'.

Fri, 26 Jun 2020 - 12:11 PM / by Masumi Shah

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