IPL Franchises Suffer Dip In Brand Value; CSK Worst Affected
The brand value of Chennai Super Kings witnessed a 16.5% decline from Rs 732 crore to Rs 611 crore after a poor performance in IPL 2020. While experiencing a 5% hit in its value, Mukesh Ambani-owned Mumbai Indians remained the most valuable team with Rs 761 crore. Besides, Shah Rukh Khan's KKR has suffered a 13.75% decline. Additionally, the premier cricket league witnessed 3% decline in brand value.