PhonePe Sues Rival BharatPe Over The 'Pe' Suffix In 'PostPe'
PhonePe, which is owned by Flipkart, has sued rival BharatPe in court for recently released 'buy now pay later' product, 'PostPe,' which uses the 'Pe' suffix. The business has filed an injunction with the Bombay high court to prevent Resilient Innovations Pvt. Ltd. from abusing its brand 'PhonePe.' This comes four months after PhonePe dropped its injunction case against BharatPe on an identical matter.