Snapdeal To Raise Awareness About Fortified Products Through '+F' Sign
In a bid to support 'Eat Right India' movement, E-commerce brand Snapdeal will use '+F' sign to raise awareness about fortified products. It will label products including eatables rich in Vitamin A&D and minerals, aimed at providing better nutritional outcomes under the fortified category. Moreover, it will also use digital channels to propagate the benefits of these products in fighting malnutrition. Currently, Eat Right India envisions to create safe and sustainable food culture by 2050.