Adidas

The BCCI is all set to sign a deal with German sports apparel giant Adidas for the next shirt sponsorship of Indian Cricket. On February 21, the sources close to the deal said the signed deal will be officially in effect from June until March 2028. The decision to sign a deal with Adidas was taken with the aim of attracting major sports apparel to sponsor the Indian team.

To promote the fitness and well-being of people, Adidas collaborated with Dubai Airports and JCDecaux, a major France-based international outdoor advertising company, to inaugurate a running track in the arrivals area at the airport. Reportedly, it'll help Dubai to become the most active city in the world. The sports brand will also reward those who chose to walk over travellators. One can get the reward by scanning the QR code.

Owing to the sluggish performance, Adidas has confirmed to sell Reebok to American brand management company "Authentic Brands Group (ABG)" for 2.1 billion euros. The German sporting goods company reported that Reebok’s sales increased to 823 million euros as compared to 600 million in 2020. It also made a profit of 68 million euros. "We've had our sights set on Reebok for many years,” said Jamie Salter, CEO of ABG.

Global apparel brands like H&M, Nike and Adidas are facing boycott in China for their stand against alleged abuse of Uighur Muslims in China's Xinjiang. Reportedly, H&M had earlier stated that it is concerned about Uighur Muslims being forced into labour to produce cotton in Xinjiang. Meanwhile, several Chinese celebrities have started cutting ties with Swedish brand H&M, while major e-commerce platforms in the country have … read-more