Advertising

UK-based FMCG company Unilever has avowed to omit the word "normal" form the advertisements of its range of beauty and personal care products in the likes of Dove and TRESemme among others. In news for renaming 'Fair and Lovely' to ‘Glow and Lovely', Unilever will discontinue the digital editing of body shapes and complexion in advertisements. Amid facing backlash for advertising regressive beauty-related stereotypes, Unilever claims to… read-more

Faced with social media trolling and criticism, Adani Wilmar temporarily removed the advertisement of its Fortune Rice Bran Cooking Oil promoted by Sourav Ganguly. Trollers questioned the brand particularly for its tagline that says the oil is healthy for the heart. The BCCI President Ganguly recently survived a heart attack and is recovering at a Kolkata hospital where he received angioplasty. Citing his stable conditions, the doctors are… read-more

According to a report from academics and Common Sense Media, YouTube videos that were watched by children contained unsuitable ads and had lesser educational value. Reportedly, 95% of over 1,600 videos, which were taken into sample and were viewed by children below eight years, contained ads, in which one-fifth were age inappropriate. Besides, only 5% of the videos contained "high educational value". The videos were collected from 191 parents… read-more

After Bajaj Auto, Parle Products decided to stop airing their advertisements on the news channels promoting 'toxic content'. The company stated that they would not like to advertise on channels that promote aggression and toxicity, and asserted that it does not favour their target audience. The officials from the company said, "We are exploring possibilities wherein other advertisers can come together for putting restraint advertising spends… read-more