Virat Kohli-Akshay Kumar-Ranveer Singh

Photo: Filmi Beat

Virat Kohli Retains Top Spot As 'Most Valued Celebrity Brand' In India

Former Indian Cricket Team Captain Virat Kohli has been named as the most valued celebrity brand in India, with $185.7 million (close to Rs 1,400 crore) in 2021. The report by Duff & Phelps, a consultancy firm, also reported Ranveer Singh ($158.3 million) in the second spot, followed by Akshay Kumar ($139.6 million), and Alia Bhatt ($68.1 million). Furthermore, the product brand endorsements by top 20 celebrities increased to 376.

Tue, 29 Mar 2022 - 07:26 PM / by Varsha Joshi

Tags: Virat Kohli, Alia Bhat, Brand Value, celebrity, Report 2021

Mahendra Singh Dhoni

Photo: DNA India

IPL Franchises Suffer Dip In Brand Value; CSK Worst Affected

The brand value of Chennai Super Kings witnessed a 16.5% decline from Rs 732 crore to Rs 611 crore after a poor performance in IPL 2020. While experiencing a 5% hit in its value, Mukesh Ambani-owned Mumbai Indians remained the most valuable team with Rs 761 crore. Besides, Shah Rukh Khan's KKR has suffered a 13.75% decline. Additionally, the premier cricket league witnessed 3% decline in brand value.

Wed, 10 Mar 2021 - 08:05 PM / by Nikita Thakur

Tags: CSK, Mumbai Indians, IPL 2021, IPL 2020, Brand Value

Courtesy: Times Now