Photo: Wall Street Journal
Google To Work With UK Regulator To Remove 'Cookies', Gives Users More Privacy
According to a proposal presented on June 11, Google would be unable to remove user-tracking technology that is vital to advertisers from its Chrome browser without the approval of Britain's competition regulator. Companies in the advertisement industry expressed their concern, as they would suffer huge losses if the world's most used browser removed cookies. Furthermore, google said that users expect the web to be secure and the cookies… read-more
Tags: Google, Google Chrome, cookies, Britain
Courtesy: The Economic Times
Photo: Reuters
Google Scraps User-Tracking Cookies Amidst Data Privacy Concerns
Amidst rising privacy concerns, tech-giant Google has started phasing out the traditional method of user-tracking cookies. Citing privacy issues, the web giant has unveiled an alternative method called the Federated Learning of Cohorts (FLoC) to deliver personalized ads. Reportedly, FLoC ensures online anonymity and employs on-device processing to keep a person’s web history private. Moreover, Google is planning to test the FLoC approach with… read-more
Tags: Google, Data Privacy, personalised ads, cookies, FLoC
Courtesy: Wion News
