IGTV

Instagram will be rebranding IGTV as 'Instagram TV'. The company's first big push into video, IGTV, was meant to be a mobile equivalent to YouTube. However, the lengthier format failed to catch on, and just two months later, TikTok was released in the United States. With its short video format "Reels", Instagram has refocused its video efforts to compete with TikTok.