Shanti Banaras

Photo: Shanti Banaras

Indian Fashion Brand Tells Trans Women's Stories Through Photo Campaign

Indian fashion label 'Shanti Banaras' has set an example by honouring inclusivity in its recent campaign, celebrating Trans women. The campaign named 'Akathya' features 8 trans women wearing the label's sarees, and shares the stories of their life trials and tribulations through pictures, captions, and videos. Regarding the initiative, the company said that it was "a call to action campaign where we salute the power that is the transgender… read-more

Tue, 30 Mar 2021 - 09:15 AM / by Neha Sanjeev

Tags: transgender rights, fashion, transgender activist, inclusivity

Courtesy: Indian Express

Unilever logo

Photo: Bioplastics News

Unilever To Omit Word 'Normal', Digital Body Shaping From Beauty Ads

UK-based FMCG company Unilever has avowed to omit the word "normal" form the advertisements of its range of beauty and personal care products in the likes of Dove and TRESemme among others. In news for renaming 'Fair and Lovely' to ‘Glow and Lovely', Unilever will discontinue the digital editing of body shapes and complexion in advertisements. Amid facing backlash for advertising regressive beauty-related stereotypes, Unilever claims to… read-more

Tue, 09 Mar 2021 - 02:05 PM / by Ashly Ann Varghese

Tags: Unilever, Dove, TRESemme, Advertising, normal, inclusivity, beauty

Courtesy: ET Brand Equity