Broadcasters To Boycott ICC Media Rights Mock Auction
Amid certain clauses of the media rights tender, top broadcasters like Star, Sony, Viacom and Zee are reportedly set to boycott ICC Media Rights mock auction, scheduled on August 16-17. Sources revealed that the ICC wants to hold the mock e-auction, despite the demands for a few changes in the media rights tender rules and time frame, especially regarding bid submission. "The whole process is too opaque"
Tags: ICC media rights auction, Broadcasters, Indian channels, Auction, Boycott
Courtesy: The Free Press Journal