marketing

Aiming for e-commerce business expansion, Twitter collaborated with Shopify on June 22.  "With our Twitter Shopping ecosystem, we're investing in features that empower businesses to put their products in front of their customers and drive them to where they can make a purchase," said the company in a release. Notably, Twitter built a sales channel app, on the Shopify app store, which will help US merchants to do e-commerce through Twitter.… read-more

The Indian Space Research Organization's (ISRO) customized space-themed merchandise program has roped in many companies on board. Reportedly, ISRO believes brand promotion can play a "game-changing" role in creating awareness among students, children, and the public regarding science and technology. ''Eight companies have so far registered with ISRO on a non-exclusive basis with a registration fee regarding customized ISRO-theme-based… read-more

To get the ball rolling for LIC's Initial Public Offering (IPO), India has appointed Deloitte Touche Tohmatsu India Ltd and SBI Capital Markets Ltd as advisors. According to sources, the bidding process for the valuation of Life Insurance Corporation (LIC) will soon get started. Reportedly, the firms appointed will advise the government on the capital structure and the financial statement of the LIC.