Online Video Content

India’s over-the-top OTT video market is likely to be $7 billion by 2027, according to a new report by Media Partners Asia. Currently, the online video industry is at its peak, in its second growth phase with total revenues of $3 billion in 2022. Furthermore, the industry is to grow at an 8% CAGR to reach $72.7 billion, with OTT platforms like Netflix, Amazon, Disney+Hotstar and many more.