Amazon Plans To Establish Itself As OTT Distributor 'Prime Video Channels'

Amazon envisions to launch 'Prime Video channels' with eight different OTT platforms on a single tribune for increased viewership and enhanced customer satisfaction. Reportedly, Lionsgate Play, Discovery Plus, DocuBay, Eros Now, MUBI, Shorts TV, Hoichoi, and Manorama Max have collaborated. However, the platform is expected to attract subscriptions without toggling between apps and managing multiple payment cycles. Moreover, the company plans to establish itself as an OTT distributor.