'Bata India' To Boost Sales Via Online, Small Towns

After undergoing a major sales hit due to the shutdown of malls and street stores owing to the pandemic lockdowns, the footwear giant "Bata India" has decided to boost its business online and in small towns. Bata aims to "bolster productivity, tight inventory control, driving margins via cost-reduction projects, and achieving higher turnover by small-town and online channels expansion", said Rajeev Gopalakrishnan, Managing Director of Bata India.