TRAI Halts Service Provider SMSes Amid New Regulations

To implement new regulations, the Telecom Regulatory Authority of India (TRAI) has suspended telecom service provider SMSes for a week to allow registrations of messaging organisations. Touted as 'scrubbing', the norm eyes to verify the content of the SMSes before delivery. Besides, the telecom department will hold a meeting with various officials TRAI, banks, and service providers to accelerate the registrations. Reportedly, organisations did not register themselves despite several notices.