Salman Khan To Globally Endorse, Invest In Short Video App 'Chingari'

Bollywood actor Salman Khan has officially signed with Indian short video app ‘Chingari’ as a global brand ambassador and investor. The development came after Chingari’s developer firm raised around $14.4 million from investors. Moreover, growing faster after TikTok ban, it has clocked over 56 million users as of now. The company has also announced ties with Ekta Kapoor-owned ALT Balaji and Bengali streaming service Hoichoi for video clips.