Layer'r Shot Receives Backlash Over Controversial Ads, Apologises & Discontinues Ads

Perfume brand Layer'r has issued a letter of clarification and apology following a backlash over some of its ads. Reportedly, the advertisements allegedly promoted rape culture, and have now been discontinued. Layer'r in its statement of clarification, said that they do not intend to hurt any woman's modesty, and apologised for the outrage caused. Bollywood personlities like Hritik Roshan and Priyanka Chopra condemned the ad over social media posts.