Lava Introduces World's 1st Customisable Phone 'MyZ'; Sales From Jan 11

Indigenous mobile brand Lava International on January 7 launched the world's first customisable phone. The series named MyZ will enable customers to select the components from up to 66 combinations of camera, RAM, ROM and colour available from the company's website. Lava also allows the customers to personalize and upgrade their devices whenever the need arises. Lava’s president Sunil Raina said the MyZ series will be available for purchase from January 11.