Ilaiyaraaja's Ad Displayed On Times Square Billboard: U.S

Ilaiyaraaja, a South-Indian music director, debuted on a billboard in Times Square, New York City on November 20. According to reports, the composer's official Facebook page posted photographs of his banner posted on a Times Square billboard. The advertising has been a part of Ilaiyaraaja's promotional effort for his collaboration with Spotify, a music streaming service. He was reportedly featured in a three-minute commercial to promote his Spotify playlists.