Tiktok and Sony Sign a New Licensing Deal

Tiktok signs a new licensing agreement with Sony Music Entertainment (SME), under which the video-sharing platform will offer songs from SME artists for its users. The creator community will gain access to “Sony Music's massive catalog of current hits, cutting edge new releases, iconic classics and deep cuts from every genre of music,” to make videos. The deal will offer more personalisation and increased engagement of SME artists with fans.