Tyre Maker CEAT Launches All-Women Operated Service Outlet In Punjab

India’s leading tyre maker CEAT has launched all-women operated service centre in Punjab’s Bhatinda. Reportedly, the women at the centre will perform all service-related jobs, including wheel changing, balancing and using other machines. CEAT Chief Marketing Officer Amit Tolani said the initiative aims to increase women participation in the male-dominated industry. Moreover, planning to open 10 other such Shoppes in coming months, CEAT has announced to offer full-fledged customer service at these outlets.