Virat Kohli Retains Top Spot As 'Most Valued Celebrity Brand' In India

Former Indian Cricket Team Captain Virat Kohli has been named as the most valued celebrity brand in India, with $185.7 million (close to Rs 1,400 crore) in 2021. The report by Duff & Phelps, a consultancy firm, also reported Ranveer Singh ($158.3 million) in the second spot, followed by Akshay Kumar ($139.6 million), and Alia Bhatt ($68.1 million). Furthermore, the product brand endorsements by top 20 celebrities increased to 376.