ReWear4Earth, Brand-New Sustainable Fashion Initiative Launched

Prabha Khaitan Foundation and Grammy Award winner Riki Kej has announced a new initiative called #ReWear4Earth, which will focus on fashion and sustainability. Ricky Kej inspired the idea after tweeting photos of himself wearing the same outfit on two of the world's largest platforms earlier this year with the hashtag #ReWear4Earth. The Prabha Khaitan Foundation, a non-profit organization located in India, reached out to Ricky and collaborated on the effort.