Jaipur block printing

Jaipur’s popular hand block printing was one of the trendiest fashions once upon a time. However, with technology advancing in time, it has slowly lost its importance. Kerala’s entrepreneur Sonia Rajesh gave a shot to revive the fashion in 2020. Soon, she succeeded, while receiving orders from different parts of India. The main objective of her company Ritih to revive the traditional dressing patterns in a modern way," said Sonia.