EU Authorities To Initiate Probe Against Google's Ad Business
According to sources, Alphabet subsidiary Google may face its most serious regulatory challenge yet. The EU's antitrust authorities are planning to launch a formal probe into its profitable digital advertising business, by the end of the year. The investigation would concentrate on Google's position in relation to advertising, publishers, middlemen, and competitors. Last year, Google had earned $147 billion from its online add business.
Tags: Google, Advertisment, SEO, European Union
Courtesy: WION News