BTS, UNICEF Renew Collaboration For 'Love Myself' Campaign

Korean-pop sensation BTS and the UNICEF have announced the renewal of their collaborative 'Love Myself' campaign on March 5, advocating an end to violence against children and teens. The campaign envisions a more humane world, primarily as anxiety levels among children is rising due to the pandemic. BTS had incipiently started the 'Love Myself' campaign in 2017, donating revenue portions garnered from their 'Love Yourself' album sales, to support the UNICEF cause.