PepsiCo India Starts 'Bowl of Hope' Campaign To Feed 50K+ Families
To commemorate Whole Grain Sampling Day, PepsiCo India launched an awareness initiative 'Bowl of Hope' on April 1. Launched in association with 'United Way Delhi,' the week-long campaign will aware of a healthy lifestyle through video sessions. Besides imparting awareness about nutritious eating, PepsiCo will feed wholegrain bowls to 50,000+ poor families across Delhi-NCR. Keeping FSSAI's Eat Right Movement in mind, the campaign features Chef Vikas Khanna in an educational video.