Star India Buys Pro Kabaddi League Broadcasting Rights For 5 Seasons

After a seven-season association with Pro Kabaddi League, 'Star India' has retained the broadcasting rights of the tournament for the next five seasons. In the first bidding invited for broadcasting rights by the PKL organisers, the Star would annually shell about Rs 180Cr compared to the previous season's Rs 90Crore. Star India's President K Madhavan promised to "enhance aspirational value of PKL…making it..second most-watched sporting league in the country.”