Pandemic Forces Indian Jewellers To Sell Gold Online For ₹100

Several jewellers in India are selling gold online for little over ₹100 on their websites or through digital gold platforms during the pandemic. As per reports, consumers can take delivery once they've invested at least one gram of gold. There's "renewed interest among consumers" for making systematic investments in gold, said R Kalyanaraman, Kalyan Jewellers' top executive. Sales crashed last year in the second-biggest consumer after a nationwide lockdown.