Tata's Big Basket Acquires Kerala-Based Startup Agrima Infotech

Big Basket, a Tata enterprise has acquired Kochi-based startup Agrima Infotech's with the aim of revolutionizing the offline retail in the country. Reportedly, the Agrima Infotech has developed 'Psyight' which helps identify fruits and vegetables from their image without using barcodes. However, the acquisition was announced by Big Basket CEO Hari Menon at a two-day virtual ‘Huddle Global 2022, organised by the Kerala Startup Mission.