OTT Platforms Have Potential To Disrupt Multiplex Business, Expected To Be Worth Rs 12,000 Crore By 2023

OTT sector is poised to replicate what multiplexes did to VCR/VCP/VCD segment, growing to a Rs 12,000-crore business by 2023. According to SBI Research, OTT industry would be worth Rs 11,944 crore by 2023, up from Rs 2,590 crore in 2018. The report cautions this might lead to a replay of the 1980s' unexpected demise of VCR/VCP/DVD sector, with the exponential development of multiplexes across metro/urban regions during early 2000s.