Mann Ki Baat: PM Modi Requests People To Buy Kashmiri Saffron

In the 72nd Mann ki Baat, PM Narendra Modi has appealed the citizens to buy 'Kashmiri Kesar'. PM Modi has described the 'uniqueness' of Kashmiri saffron and exclusivity of the region which had earned a Geographical Indication (GI) tag earlier in 2020. Linking the promotion of indigenous saffron to Atma-Nirbhar Bharat, the PM has emphasized that the GI tag would revolutionize Kashmiri Saffron's position in the global market.