India's Telecom Advertising Sector To See 11% Growth By 2023: Report

Media agency Zenith has extrapolated that India's telecom advertising market growth will experience 11% annual growth during 2020-2023. Reportedly, the growth is higher than the sector’s average growth rate of 4.5% per year as it recovers itself from an 8.7% decline in 2020. Citing the rise due to increased demand for data and smartphones, the report highlighted that Telecom operator brands will gradually reduce their ads on conventional media platform while pushing for digital ads.