Tokyo Olympic Sponsors Fear Cost Recovery As Games Delay

Probable spectator ban and public opposition of Tokyo Olympics has discouraged the Japanese sponsors. Looking up at the now delayed games as a great marketing platform, nearly 60 Japanese companies including Toyota, Bridgestone and Panasonic had ploughed $3.3 billion into the event. As several polls show majority in favour of cancellation of games, companies feel optimistic over global exposure from international broadcasters, provided the games start on July 23.