Google Suspends RCS In India As Firms Began To Misuse For Unwanted Marketing

Following a backlash against the service when firms in India began using it for unwanted marketing, Google has blocked Rich Communication Services (RCS) in India. RCS is a messaging system that intends to replace SMS by allowing users to send richer, more engaging messages, which are impossible to transmit over SMS. Google stated that disabling RCS in India is a temporary measure and will endeavor to enhance the user experience.