Mumbai-based Firm Launches Initiative To Save Water Wasted In Car Wash

A Mumbai-based company, Go Waterless, has launched an initiative to conserve water that gets wasted in cleaning cars by replacing it with an alternative. The company uses a plant-based lubricity spray that, the company claims, removes dust particles from the car without using water. The company will also offer services at doorstep. The company's founder Nitin Sharma stated that the amount of water saved through this initiative will be "whopping".