Amazon Beats Flipkart; Becomes Top Online Smartphone Channel in India
Amazon has outpaced Flipkart to become the top online smartphone channel in India, a latest report by Counterpoint Research revealed. Amazon captured 47% of the market shares during the second quarter of 2020, while Flipkart held 42%. However, the report showed that Flipkart has a strong position in the sub-Rs 10,000 segment with more than 50% share in online smartphone market. Xiaomi remained the top brand with 44% market share.