BYJU'S Becomes ICC's Global Partner; Gets Digital Rights For Events
Indian Ed-tech giant BYJU'S has become the global ally of International Cricket Council (ICC) until 2023. As per the agreement, BYJU'S will partner ICC across all events, including upcoming Men's T-20 World Cup and ICC Women's World Cup. Besides, the platform will also have digital and broadcasting rights for all ICC events. In addition to this, BYJU'S will help ICC in enhancing the interaction with fans by creating innovative campaigns.