AIIA Launches 'Ayush Start-Up Challenge' To Fuel Start-ups & Innovations

The All India Institute of Ayurveda (AIIA) joined hands with Startup India to launch the 'Ayush Start-up challenge' to boost early-stage start-ups and individuals contributing to the field of Ayurveda, as per reports. In addition, there are three entry categories for participating start-ups – Ayush Food Innovations, Ayush Bio-instrumentation, and Ayush IT Solutions. Notably, the winners of the challenge will receive both a cash prize and incubation support from AIIA.