Alia Bhatt Launches Her Eco-Friendly Kidswear Brand 'Ed-A-Mamma'

Actor Alia Bhatt has recently launched eco-friendly, all-Indian kidswear brand 'Ed-a-mamma’. The brand offers organic and sustainable apparels for kids between 2-14 years on online babycare store FirstCry. While strongly abiding by the 'Reduce-Reuse-Recycle' concept it uses organic cotton and gifts a seed ball with every order for environmental awareness. With an affordable price range, the apparel will be soon available at e-commerce platforms such as Amazon and Flipkart.