World Water Day: PM Modi To Flag Off 'Catch The Rain Campaign'

In the account of World Water Day, PM Narendra Modi will launch the nationwide 'Jal Shakti Abhiyan: Catch the Rain' campaign, comprehensively advancing water conservation through public participation. Endowed as a public movement slated to transpire from March 22-November 30, the campaign centres around the theme, "catch the rain, where it falls, when it falls". Further, CMs of Uttar Pradesh and Madhya Pradesh will sign the landmark MoU ratifying the Ken Betwa Link Project.