Photo: The Times of India

BCCI Likely To Announce Kit Deal With German Sports Apparel Adidas

The BCCI is all set to sign a deal with German sports apparel giant Adidas for the next shirt sponsorship of Indian Cricket. On February 21, the sources close to the deal said the signed deal will be officially in effect from June until March 2028. The decision to sign a deal with Adidas was taken with the aim of attracting major sports apparel to sponsor the Indian team.

Tue, 21 Feb 2023 - 04:02 PM / by Varsha Joshi

Tags: Adidas, sports, Indian Cricket, Deal, BCCI

Adidas-Russian Football Team

Photo: Republic World

Adidas Suspends Partnership With Russian Football Union

German sports equipment, Adidas have suspended their partnership with the Russian Football Federation. The decision came in the wake of Russia's invasion in Ukraine. "Adidas is suspending its partnership with the Russian Football Federation (RFS) with immediate effect," stated Adidas's spokesperson. Furthermore, the UEFA also withdrew its sponsorship with Russian Company Gazprom. Notably, FIFA and UEFA had earlier suspended Russia and Russian… read-more

Wed, 02 Mar 2022 - 10:10 AM / by Shaloo Priya

Tags: sports, business, Adidas, bans, Russia

Courtesy: India Today

Running track by Adidas at Dubai airport

Photo: Media4growth

Adidas Offering Reward For Walk Over Travellators: Dubai Airport

To promote the fitness and well-being of people, Adidas collaborated with Dubai Airports and JCDecaux, a major France-based international outdoor advertising company, to inaugurate a running track in the arrivals area at the airport. Reportedly, it'll help Dubai to become the most active city in the world. The sports brand will also reward those who chose to walk over travellators. One can get the reward by scanning the QR code.

Tue, 07 Dec 2021 - 08:30 PM / by Brijesh Goswami

Tags: Adidas, Dubai, Running Track, Fitness, Dubai Airport

Logos of Adidas and Reebok

Photo: Sportico.com

Adidas Sells Reebok To ABG, Earned 2.1 Billion Euros

German-based Adidas has sold Reebok in exchange for 2.1 billion euros to Authentic Brands Group (ABG)  due to the company's sluggish performance under its banner. Reportedly, Adidas had bought Reebok in 2006 but was not happy with the lagging performance in recent years and the COVID-19 pandemic made the situation worse. While, ABG CEO, Jamie Salter said, ''We're excited to finally bring this iconic brand into the fold.''

Tue, 07 Sep 2021 - 07:25 PM / by Vidhi Jhunjhunwala

Tags: Adidas, Reebok, United States, Authentic Brands Group

Courtesy: Reuters

Adidas and Reebok

Photo: Complex

ABG To Acquire Reebok From Adidas After Sluggish Performance

Owing to the sluggish performance, Adidas has confirmed to sell Reebok to American brand management company "Authentic Brands Group (ABG)" for 2.1 billion euros. The German sporting goods company reported that Reebok’s sales increased to 823 million euros as compared to 600 million in 2020. It also made a profit of 68 million euros. "We've had our sights set on Reebok for many years,” said Jamie Salter, CEO of ABG.

Fri, 13 Aug 2021 - 09:12 PM / by Balaji L

Tags: Adidas, Reebok, ABG, shoe

Courtesy: Reuters

Adidas Aims High Despite sales Hit in China

Photo: WhatsHot

Adidas Aims Higher Growth Despite Sales Drop In China

Adidas has set high hopes for the fiscal year 2021, expecting a profit of 20% despite a boycott of Adidas products in China. The company places its confidence in the launch of NMD sneakers, the Tokyo Olympics, and Club Soccer in Europe. Reportedly, western brands including Adidas have faced backlash in China after "refusing to take source cotton from Xinjiang over alleged human rights violations".

Thu, 05 Aug 2021 - 05:03 PM / by Prerna

Tags: Adidas, China, Boycott, Tokyo Olympics

Representational photo: H&M logo.

Photo: Tech Crunch

Nike, Adidas, H&M Face Chinese Boycott For Supporting Uighur Muslims

Global apparel brands like H&M, Nike and Adidas are facing boycott in China for their stand against alleged abuse of Uighur Muslims in China's Xinjiang. Reportedly, H&M had earlier stated that it is concerned about Uighur Muslims being forced into labour to produce cotton in Xinjiang. Meanwhile, several Chinese celebrities have started cutting ties with Swedish brand H&M, while major e-commerce platforms in the country have … read-more

Mon, 29 Mar 2021 - 11:27 AM / by Harsh Vardhan

Tags: China, Nike, H&M, Adidas, Uighur Muslims, Boycott

Courtesy: CNN