Sabyasachi Withdraws Mangalsutra Campaign After '24-Hour Ultimatum'

Madhya Pradesh home minister Narottam Mishra issued a "24-hour ultimatum" to Sabyasachi Mukherjee's mangalsutra collection advertising campaign on October 31. He labelled the commercial "objectionable" and stated that the mangalsutra is a "jewelry of paramount importance." The commercial featured a lady in a low-necked garment in an intimate pose with a man. "We at Sabyasachi have decided to withdraw the campaign," the company stated on Instagram.